The One Characteristic Needed to Succeed in Self Storage?

Answer TRUE or FALSE to these 7 items.

You Have...

Fully Training Management Team
Clean Facility
Appropriate Supporting Technology
Appropriate Site Security
Enhanced Marketing Strategy
Networked with Local Businesses
Easy to Navigate Website

We're hoping you've answered all of these true.

However, if you're getting visitors to your website and the expected number of walk-ins, but not getting the rentals, or your revenue doesn't match the projections, then there is something else...it could possibly be INDIFFERENCE. That's the attitude we take when we don't care about converting more prospects to renters, the property is sloppy or when we as leaders don't watch the details. Read on...

Elie Wiesel wrote "For one who is indifferent, life itself is a prison. Any sense of community is external or, even worse, nonexistent. Thus, indifference means solitude. Those who are indifferent do not see others. They feel nothing for others and are unconcerned with what might happen to them. They are surrounded by a great emptiness. Filled by it, in fact, they are devoid of all hope as well as imagination; in other words, devoid of any future."

Who is Eliezer "Elie" Wiesel? He is a writer, professor, Nobel Laureate and Holocaust survivor. He is the author of 57 books, the best known of which is Night, a memoir that describes his experiences during the Holocaust and his imprisonment in several concentration camps.

Elie Wiesel grew up in the close-knit Jewish community of Sighet. While the family spoke Yiddish at home, they read newspapers and conducted their grocery business in German, Hungarian or Romanian as the occasion demanded. Ukrainian, Russian and other languages were also widely spoken in the town. Elie began religious studies in classical Hebrew almost as soon as he could speak. The young boy's life centered entirely on his religious studies. He loved the mystical tradition and folk tales of the Hassidic sect of Judaism, to which his mother's family belonged. His father, though religious, encouraged the boy to study the modern Hebrew language and concentrate on his secular studies. The first years of World War II left Sighet relatively untouched. Although the village changed hands from Romania to Hungary, the Wiesel family believed they were safe from the persecutions suffered by Jews in Germany and Poland.

Wiesel's secure childhood world ended abruptly with the arrival of the Nazis in Sighet in 1944. The Jewish inhabitants of the village were deported en masse to concentration camps in Poland. The 15 year-old boy was separated from his mother and sister immediately on arrival in Auschwitz. He never saw them again. He managed to remain with his father for the next year as they were worked almost to death, starved, beaten, and shuttled from camp to camp on foot, or in open cattle cars, in driving snow, without food, proper shoes, or clothing. In the last months of the war, Wiesel's father succumbed to dysentery, starvation, exhaustion and exposure.

There is much more to his story. How about yours? Are you indifferent? Do you really care to improve the operations of your store? The bottom line is don't be indifferent, and don't allow your staff to slip into indifference. With your heart and correct business practices in place, make a difference, one tenant at a time.